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I've been noticing a lot of black people lately wearing NASCAR jackets and hats. I first noticed a year or two ago at the grocery store. This guy had a Jeff Gordon Dupont jacket on. So I commented something about him being a Gordo fan. He looked at me like I said something about wanting to kick his dog. I guess he wasn't a Gordon fan.
Yesterday we went to Ryan's house of gluttony aka steakhouse buffet. BIG MISTAKE, but I digress…
I noticed this little black baby with a NASCAR jacket on. I said to Beth, I says, "He's got him a little Mark Martin jacket on. I said loud enough that the parents being obviously Mark Martin fans would acknowledge my remark with a thumbs up or something. I got nothing. They didn't react in any order. This lead me to believe that the wearing of NASCAR hundred dollar jackets with product endorsements all over them by African-American is a very ironic fashion phenomenon. I became intrigued.
With Ryan's being, well, Ryan's, I had plenty of test subjects for testing my hypothesis. Quickly I noticed a man in what appeared to be in his mid twenties. He was wearing not only a Tony Stewart/Home Depot/Coca cola/ on and on, endorsement NASCAR official jacket, he was also wearing a #20 Tony Stewart / Home Depot beanie hat, aka skull cap.
If any guy was going to be a fan it was going to be this guy I thought. I see the guy walk over to the buffet, so I grab me an empty plate and head that way. As I'm slopping some nasty instant mashed potato crap onto my plate I asked this guy if he had any knowledge of who won the bud shootout last night.
Let me take a second to stop this story and let everyone reading know that last night TONY STEWART won the bud shootout.
This is a no brainier, If this guy was even a half assed # 20 / Tony Stewart / Home Depot / Coca Cola / NASCAR fan, he's going to give me some sort of "Ohh PASTA TONY ALL DA WAY!!" or some shit. This guy has all the regalia on, he is Tony's numero uno fan right?
He looked at me like I said "I like to fill my shoes with these here mashed potatoes and then squish them between my toes". Then he walked away, therefore qualifying my hypothesis. I do believe we now have a working theory.
There is a book I have read recently by Naomi Klein called "No Logo" which explains the principals behind "branding" and how to make a brand more important than a product. It sort of explains this hypotheses although NASCAR jackets are not the direct topic of the discussion within the book.
8 comments:
NASCAR jackets were hot in the black community. I sell different merchandise. I am black. The thing about Nascar jackets mainly is the color. The inner city kids love the loud colors. Florescent green, Bright orange. Yellows. Most will wear red that does not have a dominate blue and vice versa.
I know a few people (black) who are actual Nascar fans. Funny thing, they don't wear the jackets.
That's truly sad. As a black woman I've worn Nascar drive jackets. I can tell you which driver, their stats, and the team owners off bat. The biggest insult of fashion is to wear something with meaning or purpose.
It appears that it's a fad. The following article states that young blacks account for approximately half of the NASCAR clothing market while only accounting for 10% of the NASCAR fan base.
More info: http://www.jacksonville.com/tu-online/stories/021707/met_8053991.shtml
the wearing of the nascar jackets because the colors pop,or are loud?what the heck this is ridculous,u dont need to wear something you know nothing about and discrace it,you dont see me going around wearing fubu and any of that other ridiculous looking stuff quite taking over everything can we have nothing of our own anymore,even in hockey now geez whens it going to end?
I noticed the same thing lately. It's gang stuff. That's why the morons don't who who Jeff Gordon is. They're either in a gang or they're wanna-be "gangstas".
Check this link out about it:
http://www.wmcstations.com/Global/story.asp?S=6116380
You should probably learn punctuation and how to spell *quit* before you ask someone to do it, much less use it in a less-than-intelligent, racist statement about ownership of two sports that you yourself will never truly be able to call your own. It saddens me to say I likely share a political party with you. Please stop being dumb.
NASCAR jackets are of high demand in the recent days and The most popular drivers today include big shot names such as Jimmie Johnson, Denny Hamlin, Dale Earnhardt Jr, Jeff Gordon, Kyle Busch, Tony Stewart, Kasey Kahne, etc.
Really this is very nice article regarding Nascar Jackets. I like it!
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