This is an old blog that I posted on myspace a while ago. It has been placed here upon request. A little light hearted blog.
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I've been noticing a lot of black people lately wearing NASCAR jackets and hats. I first noticed a year or two ago at the grocery store. This guy had a Jeff Gordon Dupont jacket on. So I commented something about him being a Gordo fan. He looked at me like I said something about wanting to kick his dog. I guess he wasn't a Gordon fan.
Yesterday we went to Ryan's house of gluttony aka steakhouse buffet. BIG MISTAKE, but I digress…
I noticed this little black baby with a NASCAR jacket on. I said to Beth, I says, "He's got him a little Mark Martin jacket on. I said loud enough that the parents being obviously Mark Martin fans would acknowledge my remark with a thumbs up or something. I got nothing. They didn't react in any order. This lead me to believe that the wearing of NASCAR hundred dollar jackets with product endorsements all over them by African-American is a very ironic fashion phenomenon. I became intrigued.
With Ryan's being, well, Ryan's, I had plenty of test subjects for testing my hypothesis. Quickly I noticed a man in what appeared to be in his mid twenties. He was wearing not only a Tony Stewart/Home Depot/Coca cola/ on and on, endorsement NASCAR official jacket, he was also wearing a #20 Tony Stewart / Home Depot beanie hat, aka skull cap.
If any guy was going to be a fan it was going to be this guy I thought. I see the guy walk over to the buffet, so I grab me an empty plate and head that way. As I'm slopping some nasty instant mashed potato crap onto my plate I asked this guy if he had any knowledge of who won the bud shootout last night.
Let me take a second to stop this story and let everyone reading know that last night TONY STEWART won the bud shootout.
This is a no brainier, If this guy was even a half assed # 20 / Tony Stewart / Home Depot / Coca Cola / NASCAR fan, he's going to give me some sort of "Ohh PASTA TONY ALL DA WAY!!" or some shit. This guy has all the regalia on, he is Tony's numero uno fan right?
He looked at me like I said "I like to fill my shoes with these here mashed potatoes and then squish them between my toes". Then he walked away, therefore qualifying my hypothesis. I do believe we now have a working theory.
There is a book I have read recently by Naomi Klein called "No Logo" which explains the principals behind "branding" and how to make a brand more important than a product. It sort of explains this hypotheses although NASCAR jackets are not the direct topic of the discussion within the book.
